Preparing for Home Showings? How to Boost Buyer Interest & Get Better Offers

How to Prepare for a Home ShowingDigital marketing techniques have been widely adopted by the real estate industry as excellent, cost-efficient tools for marketing listings on a global scale. But no matter how good the online marketing strategy is for inviting buyer interest, most home sales still occur on a local level, making it also important to include time-tested marketing methods, such as the open house.

In order for your Loxahatchee River home showing to be successful, sellers must begin with careful preparations.

Maximize the Look of Cleanliness

While every seller likely understands the need for making sure their home is perfectly clean for every visit from a prospective buyer, they may not be maximizing their efforts.

Sellers who want to make sure their homes look and feel as clean and fresh as possible to the prospective buyers who view them at open houses and other viewings should consider:

  • Using natural cleaners, such as one part white vinegar to three parts water to clean surfaces and neutralize odors before open houses and showings.
  • Making sure window glass surfaces are clean and streak-free, while also choosing to open blinds, drapes and curtains to allow natural light to come into the room.
  • Using crisp, clean white bed, bath, and table linens to add even more fresh appeal
  • Refraining from cooking foods with strong smells before open houses or showings and making sure that trash cans are emptied, cleaned, and deodorized.

Use Light Effectively

Capturing and enhancing light is one way to visually add size to a home. When buyers view a room, their eyes will be immediately drawn to bright, open spaces, instead of darker or less brightly lit areas.

Sellers can enhance this effect by doing the following home staging upgrades:

  • Making sure that light fixtures, lamp shades, and globes are spotlessly clean.
  • Replacing burned out bulbs and ensuring that all light fixtures and switches are in good working order.
  • Placing mirrors in strategic locations where they will capture incoming natural light and reflect it back into the room or placing them near artificial light sources to maximize their effect and output.

Show off Popular Features

Another way in which sellers can maximize the interest of prospective buyers during a home showing opportunity is to make sure they are highlighting features in their home that are currently high on the list of buyer wants.

For example, hardwood flooring is a perennial favorite among buyers, and wise sellers can take advantage of this by making sure this trendy feature is noticed. If the home has hardwood under carpeting that cannot be easily removed for an open house, sellers can still remind buyers of this fact by making sure that their real estate professional uses that information in their marketing.

Make Prospective Buyers Feel at Home

Making prospective buyers feel at home during an open house or showing allows them to more easily picture themselves living in the home and may even make them more likely to consider purchasing that particular home.

Sellers who want to make buyers feel comfortable in their home can do so by:

  • Setting both kitchen and dining tables: While it isn't necessary to break out the expensive dishes, setting the dining room table with fresh white table linens and simple place settings can help prospective buyers see the room's potential for their own special dinners and gatherings.
  • Creating conversation areas throughout the home, inside and out: Sellers can add instant appeal and the appearance of bonus space to their home by simply adding areas that encourage visitors to sit and talk, complete with comfortable seating and a small table. Inside the home, the best areas to do this include private corners of the living room or the master bedroom or at the end of a hallway. The best locations to do this outside the home include porches, patios, and in secluded or shaded corners of the yard or garden.
  • Providing simple, attractive, easily managed refreshments for prospective buyers to enjoy: Encouraging prospective buyers to stay longer may even translate into faster, better offers on the home and sellers can use refreshments to make this happen. To do this, make sure that an attractive display of simple snacks, along with bottled water, coffee, and napkins. A kitchen counter is a great place to offer these treats, as well as display any brochures or marketing pieces that have been made.

In addition to taking these extra steps to make their open houses and prospective buyer visits as appealing as possible, sellers who want to sell their home quickly must also make sure they are working with a high-energy, successful real estate professional. Hiring an agent of this caliber gives sellers an edge in today's fast-paced Jupiter real estate market and helps to ensure a more lucrative sale.

Dylan Snyder is a seasoned real estate professional serving the Jupiter real estate market, Palm Beach real estate market, Palm Beach Gardens real estate market, North Palm Beach real estate market, and the surrouding Palm Beach County area. Along with being a top producer in Jupiter real estate, Dylan's professionalism and expertise in luxury and waterfront real estate sets him and his team of real estate experts apart from the competition. For more information on Jupiter and Palm Beach real estate for sale, contact Dylan at (561) 951-9301.

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