Selling Tips: How to Use Videos to Promote Your Home

Video Home Showing Attracting the right buyers quickly is at the top of the to-do list for home sellers. From flyers to listings on websites, you're trying to work every advertising angle and platform that you can possibly think about. Yet one method you may have overlooked is video marketing.

Video Showings Giving Virtual Views of Properties

People across the world are using the internet to find the perfect home. A 2015 survey conducted by the National Association of Realtors has found that 42 percent of buyers will use the internet first in their house search, and 87 percent said that seeing photos online was very useful in their search.

Taking it to the next level and offering video showings of your property can give buyers even greater details of the house that may be missed or overlooked.

Once you have your video, you can place the video on web pages, YouTube, Facebook and other social media sites. Here are several tips and tricks in using videos for home listings.

Select Your Video Shooting Budget

If it is in the budget, and you want to have the best video montage possible, then hiring a good videographer might be the best investment you can make. They will know how to capture the right features in the home with the perfect lighting, improve video quality, add music to the background, and maybe even provide narration.

If you simply can't squeeze a professional videographer into the budget, you can use your smartphone camera or digital camera to do the job. Just keep in mind that if you are someone who has a shaky hand, the use of a tripod or camera stick can help keep the video steady without the shakes. It may take a few tries to get each shot, but it's certainly worth the time to make everything look nice.

Decide the Video Format

You don't have to stick with just the basic video walk-through of the home. Get creative with your video, as you can do basically anything that will allow you to feature the best things about your house.

Rolling videos, panoramic views, still photo slideshows, subtitles and narration can all be added into it to capture the interest of your audience. Pick the right formats based on the home's condition and number of features you will be promoting to your audience.

Remember, however, that video showings of your home should be as brief as possible. You are not there to make an hour-long video with narration as you talk about the wainscoting that you installed by yourself over 3 years. It should only be about 2-3 minutes max based on the size of the property.

Pick Out the Best Features to Showcase

Showing your viewers everything, even down to the garden shed in the backyard, isn't required. You will want to showcase the best parts about your home that would increase the buyer's interest to the point where they are calling your real estate agent to schedule an in-person showing.

Most people start with kitchens and bathrooms, which is fine if those rooms are indeed the most interesting parts of the house. The places that you really want to hone in on and feature are those rooms that add something special to the house.

Think about what drew you into the place and made you cast your quote all those years ago. Was it the large backyard, spacious living room, or second-floor balcony? Start with those features first to capture the viewer and hold their attention so they will watch the entire video.

Stage the House

Staging really does help to sell a house, as homeowners can see how furniture fits into the space. It allows them to imagine what their own furniture will look like in those rooms and can increase their excitement.

Just like staging a home for an open house or house showing, you want to highlight the best things about the house while taking out all personalization. So remove personal photos, jewelry, or anything that might be too wacky or daring.

Round Out the Video with Neighborhood Amenities

You might have a small house and property that doesn't have a lot of features to showcase. If you think the video is just too short to attract buyers, you can show neighborhood amenities that might also interest buyers. 

Seeing still photos of the park, farmer's market, the business district and recreational spots can add just the right finishing touches to the video. People can see what they will experience when moving into the neighborhood, as it might give that extra incentive for them to place a bid.

Additionally, it's always a good idea to ask for your real estate agent's opinion of what buyers would like to see!

So, if you have the time and/or funds to make a video to show your home online, chances are it may help your promotional efforts in a unique way. If anything, it will give you an idea of what parts of the home to play up when it comes time for showings.

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Dylan Snyder is a seasoned real estate professional serving the Jupiter real estate market, Palm Beach real estate market, Palm Beach Gardens real estate market, North Palm Beach real estate market, and the surrouding Palm Beach County area. Along with being a top producer in Jupiter real estate, Dylan's professionalism and expertise in luxury and waterfront real estate sets him and his team of real estate experts apart from the competition. For more information on Jupiter and Palm Beach real estate for sale, contact Dylan at (561) 951-9301.

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